Interview: Miami Tourism CEO on the Significance of Partnerships
Photo Credit: Blue skies at Miami's beaches. Flickr / Ed Webster
Skift Take
Even the most well-known, and well-funded destinations would like more money to fuel their international marketing efforts, making partnerships the only feasible way to get there.
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Editor’s Note: Skift is publishing a series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizations and the evolving strategies for attracting visitors. Read all the interviews as they come out here.
This continues our series of CEO interviews that began with online travel CEOs in Future of Travel Booking (now an e-book), and continued with hotel CEOs in the Future of the Guest Experience series (which is also an e-book).
Between its beaches, luxury restaurants and stores and international culture, Miami has no trouble convincing visitors to come and spend money. Its tourism board, therefore, is less concerned about telling visitors why to come and more focused on getting them to come back and stay longer.
Much like Los Angeles has benefited from the increase in outbound travel from China, Miami has experienced record tourism growth as a result of growing visitation
