Skift Take
There's a renewed focus on experience and expertise in the new T+L that thankfully goes beyond mere inspiration and bucket list collections.
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Seven months after taking over the top editorial position at Travel + Leisure, Editor-in-Chief Nathan Lump's vision for the consumer travel brand is ready for the public.
Today the consumer travel title revealed both a new website at travelandleisure.com and a top-to-bottom gut job and restoration of the print version, which begins arriving in mailboxes and on newsstands later this week. Both are an attempt to provide an experience that's "More Immersive, more experiential, and more inspiring," Lump says.
The redesign is the first significant change to the publication since Time Inc. purchased the title from American Express Publishing in September 2013.
As opposed to last spring's revamp of the print version of rival Conde Nast Traveler, which was a complete reinvention of the title