Asian Low-Cost Carrier Scoot Calls out Spirit Airlines for Copycat Branding
Photo Credit: Scott Chief Executive Campbell Wilson. Facebook / Scoot
Skift Take
If you were wondering why it looked like Spirit finally spent some money on good creative, here's your answer. They didn't.
Scoot, a Singapore-based low-cost carrier owned by Singapore Airlines, takes pride in cheeky branding it dubs "Scootitude," complete with clever phrases and amusing illustrations.
Illustrations so amusing they could actually be confused with another low-cost carrier, this one in the United States.
Scoot's pointing the finger at Spirit Airlines, claiming the similarities between the two carriers' branding c
