Skift Take
The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.
Earlier this season we launched a report in our Skift Trends series, Content Marketing Strategies for Hospitality Brands.
Below is an extract. Get the full report here to get ahead of this trend.
Hotel apps are evolving with more features and functionality, including remote check-in, keyless room access and in-house communication. But few do a really great job with content to help consumers navigate the local destinations and engage with the brand.
The first edition of the Pull
