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Media and PR

Travel Brands That Don’t Understand Social Media Will Perish

Jason Clampet photo
Daniel Peltier

Photo Credit: Panel members at the World Travel & Tourism Council’s Global Summit in Madrid April 16 commented that the travel industry still doesn't seem to adequately understand or leverage social media. WTTC

Skift Take

Outsiders aren't as impressed with the social media efforts of the tourism industry as the tourism industry is.

At this point, in 2015, about 11 years after the founding of Facebook and nine years after Twitter debuted, the travel industry is well-versed in social media, right? Wrong. At least that's the view espoused by members of a social media panel at the World Travel & Tourism Council's Global Summit in Madrid, Spain today. Moderated by Skift's CEO and founder Rafat Ali, panel members seemed to agree that the travel industry still

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