Visit Holland Experiments With New Video Marketing Series


Skift Take

Travel brands across sectors are examining their role in the industry and recreating themselves as lifestyle brands that push more artistic, creative content that engages locals and foreigners outside of the decision-making cycle.

Visit Holland is trying something new with an experimental video series that captures moments possible throughout the country. A departure from the tourism board’s campaign-driven marketing strategy, this series of 15 videos showcases different parts of Holland in a style that remains relevant and engaging long after its launch. The relatively short videos, all are under 60 seconds, paint a picture of mor