TripAdvisor Has a New Analytics Dashboard Aimed at Tourism Boards
Photo Credit: TripAdvisor is offering destinations, such as Marrakech, Moroccow, an analytics tool to measure marketing campaigns. TripAdvisor
Skift Take
In light of the mobile revolution, TripAdvisor is increasingly focusing on in-destination services. The soft-launch of an analytics dashboard for destinations is part of TripAdvisor's attempt to make itself as essential for destinations as it already is for hotels.
After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an an
