TripAdvisor Launches New Brand for China Inside and Outside the Firewall
Photo Credit: TripAdvisor is rebranding its China travel sites to Mao Tu Ying, a wordplay based on the Chinese characters for 'owl' and 'journey.' TripAdvisor
Skift Take
While Expedia has taken a step back in China by severing ties with its eLong subsidiary, the Priceline Group and TripAdvisor are increasing their commitments in China despite losing a bunch of money there.
After all the publicity over the last week about Expedia Inc. selling its eLong stake to Ctrip, and the Priceline Group increasing its stake in Ctrip, TripAdvisor announced a new global brand name, Mao Tu Ying, for its China travel sites.
Mao Tu Ying, the company states "is a phonetic word play combining the Chinese characters for owl and journey." Trip
