Four Seasons Has an App That It Hopes Won’t Distract From Its Humans
Photo Credit: The Four Seasons Recommends feature in the Four Seasons mobile app. Skift
Skift Take
This app is by no means a game-changer. But you have to admire Four Seasons' effort to create a hotel app giving guests access to every service available in the hotel. And there are plenty of humans around to follow through.
Four Seasons Hotels and Resorts' new global smartphone and tablet application, which the luxury brand launched earlier this week, isn't revolutionary compared to other apps from rivals such as Starwood (which offers keyless entry) or Hilton's HHonors app (which lets guests select their own rooms).
Instead the Four Seasons app finds a way to be compelling by focusing on the guest experience at the property rather than being an extension of a brand's loyalty program. Which is good because Four Seasons doesn't really have one.
"When we first sat down to decide what the guest's priorities are with a mobile app, we determined they are check-in, check-out, and room service," says Elizabeth Pizzinato, a Four Seasons spokesperson.
"These are the likely scenario
