Plans for Global Passenger Bill of Rights Gains Small Audience at IATA Conference
Skift Take
There is big money to be made here for whatever communications firm can help airlines carry a winning message, without making an omelette of it. But some of the more disingenuous arguments the organization makes will prove a pickle for whatever firm tries.
The International Air Transport Association (IATA) is taking another stab at making its position on various consumer rights protections established throughout the world.
This time they’ve resorted to postcards and posters of shirts, timers, and eggs.
“Many regulators are adopting passenger rights regimes—some of which come close to dictating product design and marketing. Worse, there is no international coordination. When things go wrong, passenger need clarity, not confusion,” said Tony Tyler, IATA’s Director General and CEO during this week’s IATA General Meeting.
Thus, the birth of the organization’s latest campaign to engage consumers with the new media of postcards and posters.
We Don’t Want You To Lose Your Shirt
[caption id="attachment_153571" align="alignnone" width="577"] “Lost baggage is a pain for passengers and costly for airlines. Airlines are already investing in baggage handling and tracking solutions that will make sure you and your bag
