TripAdvisor Deal With Marriott Gives It New Edge Over Booking Competitors
Skift Take
TripAdvisor is slowly becoming for hotels a booking site alternative to Expedia and Booking.com. The economics are more attractive for hotel chains although they are helping to create a new powerhouse.
TripAdvisor landed a big fish in Marriott International and its 19 brands as an Instant Booking partner, and that leaves major online booking sites such as Expedia and Booking.com as increasingly isolated holdouts.
Under Instant Booking, TripAdvisor visitors can book hotels without leaving TripAdvisor sites or apps. The hotel partner pays a commission, usually 12% to 15%, and handles customer service and fulfillment in the background.
Marriott and TripAdvisor are calling their new alliance a strategic partnership, and Shafiq Khan, Marriott International's senior vice president of channel strategy and distr
