Skift Take
These startups have some great ideas for hotels but they may need to pivot some of their offerings to respond to how guests use their products.
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Every hotel wants to know more about its guests, and some travel startups think they can make that wish come true.
This week’s travel startup watch looks at emerging companies that are creating products that try to make the backend operations at hotels run more efficiently, while simultaneously collecting big data needed to grow revenues and increase guest satisfaction.
>>Absoludata is an analytics provider for hotels offering products for customer and marketing analytics, market research, and gathering big data to visualizie it. To those points, two of the company's goals are helping hotels increasing non-room revenue and determining what's the right mix of digital and