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Media and PR

Best Travel Ads This Week: Brands Put Themselves in Travelers' Shoes

Joyce Manalo

Photo Credit: Video still from, "Welcome to Claremont, California." Discover Claremont

Skift Take

Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.

        Dialing into the reasons why people travel is a smart way to tell a convincing brand story. Saving money to spend more on a trip, considering a lesser-known destination or dreaming about the wonders of a foreign land that is familiar but unique are travel impulses that man

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