Google Tries to Remove Mobile Friction With Instant Booking Push
Photo Credit: The Hudson New York, a Morgans Hotel in Manhattan, is among properties that guests can now book right on Google. Hudson New York
Skift Take
Google has the ability to scale its hotel-booking service because of the already-existing integration of third-party hotel-technology partners such as Sabre, and due to Google's sheer reach.
Whether it is a hotel or a sweatshirt, Google is focusing big-time on improving the shopping experience on mobile and across other devices and that means it will be playing a more central role in handling transactions.
We reported earlier this week on Google's “Book on Google” initiative. Google and hospitality-tech company Sabre are running a beta in North America, allowing Sabre's hotel partners to choose whether they want to pay commissions to Google for hotel bookings that Google handles right on Google platforms, including search, maps and Google+.
Users enter their credit card information into what was formerly known as Google Wallet and then they can make repeated purchases without having to re-enter their payment details each time. There should be higher booking/transaction conversion rates when users make their purchases
