Southwest Still Thinks It Can Be the Low-Fare Carrier
Photo Credit: Southwest Airlines headquarters employees celebrate the end of the Wright Amendment at Dallas Love Field. The Wright Amendment ended on Monday, Oct. 13 2014, allowing non-stop flights to anywhere in the U.S. from Dallas Love Field. Southwest Airlines
Skift Take
Despite Kelly's rhetoric about being "the low-cost carrier," Southwest has probably transitioned beyond that positioning. Still, the largest U.S. domestic carrier indeed has room to grow in the U.S. and internationally, as well.
Southwest Airlines, which debuted international service a year ago, thinks it has ample room to grow domestically and can be "the low-fare carrier" by being "the low-cost producer."
Those are the thoughts of CEO Gary Kelly, who said average fares are down year over year in a very competitive industry. He didn't mention the U.S. Department of Justice probe of airline collusion over fares and capacity constraints but the reference to a very competitive industry mi
