Best Travel Ads This Week: Making Freebies and Surprises Count

Joyce Manalo

July 24th, 2015 at 6:30 AM EDT

Photo Caption: Two men with JetBlue staff at New York City's Pennsylvania Station part of the airline's promotion, "Share a Coke with Humanity." JetBlue

Skift Take

Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.

Branded marketing events can take place at high traffic areas in cities -- the word activation is forbidden at Skift -- to create awareness or digitally to excite and interact with people. Oftentimes, these happenings aren't promoted or replayed on video but Uber, JetBlue, and Delta are leveraging these past and future moments with a little help from their friends at Capital One, Coca-Cola, and the New York Yankees. For all of our SkiftAds of the week, view our travel ads archives here. Uber htt

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