Skift Take
If you haven't paid attention to the digital marketing news all week, now you can get what you need to know in just a few minutes. You're welcome.
Welcome to the first edition of Skift's digital travel marketing roundup, a weekly roundup of the most important digital marketing trends, marketing technology and ad campaigns making headlines this week with travel marketers.
This inaugural edition leads with a story from The Wall Street Journal, which reports this week on the growing embrace of ad blocking technology by consumers and tech firms, a trend which could have severe repercussions for anyone spending digital ad dollars online. For the full range of stories that caught our attention this week, take a look below
Digital Travel Marketers Facing Ad Blocking Threat
According to a report (paywall) by The Wall Street Journal, around 6% (200 million) of global internet users rely on ad blockers while browsing the web. The WSJ story highlights the growing concern from digital marketers about the technology, a concern which is increasing as Apple enables ad blocking capabilities in its popular Safari browser for the impending iOS 9 software release. Not all t
