Expedia Investing Millions to Better Sell Airline Tickets
Photo Credit: As airlines bundle different services into their fares consumers are having a more difficult time deciphering what they will get for each ticket purchase. Pictured is Delta's Economy Comfort. Delta Air Lines
Skift Take
Expedia intends to improve customers' abilities to compare airfares from airline to airline but it will face a huge challenge in doing so because the airlines themselves will resist those sorts of comparisons.
Many online travel agencies such as Expedia, Orbitz and Travelocity over the years scurried to wean themselves away from their previous dependence on selling airline tickets in favor of a higher-margin hotel business but now Expedia wants to lean back a bit to reemphasize the sale of flights.
Following Expedia's agreement last week with American Airlines Group to begin selling American's Main Cabin Extra and Preferred Seats later this year, Greg Schulze, Expedia Inc.'s senior vice president of global tour and transport, tells Skift that Expedia plans to be selling additional airlines' branded fares by the end of 2015, giving customers new options to compare them so they can better understand what they're getting.
Many airlines around the world, including JetBlue r
