Video Producer Using Facebook for New Restaurant Marketing Program at Atlanta Airport
Skift Take
Facebook is improving its video offerings which helps programs like Hartsfield-Jackson's and it also adds another dimension to the question of how to best reach travelers with personalized and targeted content.
As both new and aging terminals across the world contemplate how to market their improved food and beverage options, a video producer at Atlanta's Hartsfield-Jackson Airport will add another perspective to personalized airport marketing later this year.
Launching in November, Bread N’ Butter Productions, a video content marketing company based in Atlanta, will introduce a new video marketing program for food and beverage offerings at the airport. The program is two-pronged: the first involves sending targeted notifications to travelers' smartphones using Facebook Places for videos ranging from one to two minutes in length about airport restaurants. The second entails reaching travelers through a microsite when they access the public Wi-Fi network available throughout all terminals.
The latter won't contain any personalization, at least for now, but Facebook Places, the social network'
