Skift Take
Progressive travel agents are now the "experience curators" for travelers rather than simply a living and breathing booking tool and they can make that smart and personalized suggestion an online travel agency probably can't.
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The talk of the travel world may often revolve around which company the Priceline Group or Expedia will acquire next, and while those are of course crucial conversations to have, there are still millions of people around the world who don't even know an Expedia site from a Priceline site and prefer to handle their travel bookings offline. The reason why they do this doesn't require a brainstorming session to figure out--they want to see a smiling face physically in front of them who they know will handle all details A to Z of a trip and get them out of any trouble should it arise. These people, travel agents, have roles that evolve every day and they must focus even more on why people have used travel agents since the dawn of modern travel- for their knowledge and experience in already h
