How Mature Luxury Destination Brands Stay Relevant With Content
Photo Credit: Honfleur was a popular subject for Impressionist painters. Flickr / christian
Skift Take
Luxury travel is evolving beyond its traditional parameters, and luxe travel brands are meeting these needs by developing more nuanced options for immersive destination experiences so consumers can customize their entire travel journey.
We recently released our latest report in the Skift Trends series, The Changing Business of Selling Luxury Travel.
Below is an extract. Get the full report here to get ahead of this trend.
The first Impressionist Festival in Normandy, France in 2010 attracted over one million visitors to the region north of Paris with over 250 special events during the four-month event. In 2013, the second festival welcomed over 1.8 million visitors with over 700 events. Due to that success, the 2016 program is being extended an additional six weeks.
Content and community are inherent aspects of any festival but they reach a new level here in the historic city of Rouen and the magnificent Rouen Cathedral that plays the role of ad hoc
