Turning Data Into Action: A Four-Step Approach

This post comes from our partner Follow @CendynOne Travelers expect to see real experiences from your guests. In fact, they depend on it. Hotel brands looking to leverage big data for actionable insights can segment the effort into four key steps. Each part of this approach is geared toward improving the ways hotels internally collect, assess, and react to data, says Tim Sullivan, president at Cendyn/ONE, a company that helps hotels turn their data into actionable plans. He focuses on ways that hotels can create strategies around newly centralized information – t