7 Charts Highlighting the Spending Power of Chinese Travelers
Skift Take
Chinese travelers will increasingly search for local, authentic products to snag during overseas trips as they become more independent and forgo escorted shopping tours, many intending to spend whatever it takes to bring home souvenirs with great stories.
For Chinese travelers who can afford overseas travel, there is still an all-out shopping bonanza that travel brands can plan on growing exponentially over the next five years.
By 2020 outbound Chinese business and leisure travelers will spend upwards of $422 billion per year, and that's only counting their retail purchases. Tour groups will make up a diminishing proportion of Chinese overseas travel as a greater number of tourists feel confident about independ
