Virtuoso’s Matthew Upchurch on Why the Right Kind of Travel Agent Survived at Skift Forum

Andrew Sheivachman

October 14th, 2015 at 2:15 PM EDT

Photo Credit: Matthew Upchurch speaking at the Skift Global Forum in Brooklyn, New York on October 14, 2015. Skift

Skift Take

Rumors of the demise of the travel agent have been greatly exaggerated.

Matthew Upchurch, chairman and CEO of Virtuoso, spoke today at the Skift Global Forum. Upchurch has grown Virtuoso into a multi-billion-dollar, by-invitation-only organization of travel providers and travel advisors over the last 27 years. His vision of luxury travel advisors specializing in specific niches and serving clients as knowledgable has allowed Virtuoso agents to thrive at a time when travel agents face intense disr

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