Skift Take
It's a beautiful seat that will be popular with passengers. It's also both classy and smart of Hawaiian to give new suppliers a chance to earn their business, at a time when larger industry suppliers are overwhelmed by orders.
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Hawaiian Airlines has revealed a luxury upgrade to its A330 premium cabins, with the introduction of bespoke lie-flat seats from Italian independent aircraft seat manufacturer Optimares.
"We have designed an experience that will usher in a new era in premium service to Hawaii, one that resulted from a thorough review of guest feedback and intensive research to develop a best-in-class product for our long haul aircraft," said Mark Dunkerley, President and CEO of Hawaiian Airlines.
"Together with our partners at Optimares and PaulWylde, we have created a truly bespoke design that delivers world-class comfort and style, while staying true to our island roots. Whether traveling for business, with family or on a romantic retreat, the new premium cabin evokes an engaging bold, contemporary sense of Hawaii, complemented by the warm aloha spirit of our cabin crew. We're creating an environment of t
