Skift Take
To attract the attention and loyalty of Millennials today, hotels and booking sites need to communicate relevant hotel and destination content instantaneously and conveniently on mobile.
Stayful is an online booking platform selling independent hotels, with 43% of the customer base falling between the ages of 28-34.
That makes Cheryl Rosner, founder and CEO of Stayful, somewhat of an expert on Millennials’ online travel booking habits. Previously, she was president of Expedia Corporate Travel and Hotels.com.
Launched in November 2013 with a handful of hotels in six cities, Stayful today sells over 1,700 hotels in 32 markets across North America, and also in London.
“We’ve been significantly growing the Millennial core part of our base,” says Rosner. “That’s driven by the fact that Stayful focuses 100% on independent and boutique hotels.”
The company is evolving along with its young customers. For example, Stayful developed a social media program within the last year where customers send a tweet with their desired dates, destination, and the #TweetStay hashtag to receive links for discounted rates.
Following is our interview with Rosner.
Skift: How should hotels market to Millennials in 2015?
Cheryl Rosner: For our core users of Millennials, information needs to be relevant and instant and convenient and mobile. That is whe
