Shangri-La Hotels CMO on Secrets to Developing a Virtual Reality Strategy
Photo Credit: Promo photo depicting the Samsung Gear VR headsets, which hold a Samsung smartphone in the front chamber. Shangri-La Hotels
Skift Take
We've all known for some time this day was coming. Virtual reality is eventually going to completely disrupt how people consume travel marketing and sales, and this is the birth of that shift at scale.
Shangri-La Hotels will officially announce tomorrow that it’s the first international hospitality brand to roll out Samsung Gear Virtual Reality (VR) headsets for each of its 17 global sales offices and 94 individual hotel sales teams.
If you haven’t tried today's most advanced VR headsets firsthand, it’s difficult to appreciate the immersive experience that resembles stepping into a movie. Another way to imagine it is standing inside a giant round ball where every square inch of interior surface is covered with seamlessly integrated video screens.
So while wearing the VR headset, when you're looking up or down, left or right, even behind you, the imagery in the goggles depicts the changing 360-degree scene your eyes are looking at in real time.
Virtual reality is going mainstream in the next two years when VR headsets enter the consumer market and more VR content is developed for both consumer and commercial applications.
Shangri-La is getting a jumpstart on t
