Meeting Planners Want Face-to-Face Engagement With Convention Bureaus
Photo Credit: Meeting professionals watch a London & Partners presentation at IMEX America 2015. IMEX Group
Skift Take
Meeting planners are clearly expressing that they prefer face-to-face engagement with convention bureaus to source destination information.
Meeting planners prefer face-to-face engagement with convention bureaus because that's how they get the most valuable insight to inform their destination sourcing decisions.
That's one of the key takeaways from a new Development Counsellors International report: "A View From Meeting Planners: Winning Strategies in Destination Marketing." The DCI study, which surveyed over 200 North American planners who organize both domestic and international programs, follows up on a similar DCI study from 2012.
The survey asked planners to choose the most effective ways to research potential cities for conventions from a list of ten options. The number one choice was: "Meeting with new destination reps at industry trade shows," followed by "Knowledge from industry suppliers."
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