Behind Hilton Hotels’ Online Learning Hub for Meeting Planners
Photo Credit: The landing page for Hilton's Idea Network meeting planner blog. Hilton Worldwide
Skift Take
No one has been pushing for hotel groups to develop better meetings industry content than Skift. While Connect+ is an impressive move by Hilton in that regard, there's a lot of opportunity here for more authentic content and intuitive content delivery.
Hilton Worldwide's Connect+ content platform represents the first time a global hospitality brand is engaging planners at the corporate level with (for the most part) substantive education.
That's sort of where we are with hotel meetings-specific online content these days. It's often considered cool and innovative if it even exists, which is why this platform is somewhat pivotal in the hospitality space.
Connect+ is a multi-channel online portal encompassing the Idea Network meetings blog, the peer-to-peer HTalks video education series, a Hotel Finder search engine, and the Group Savings deal finder.
There's also a variety of other digital tools, such as the Meetings Simplified and getplanning initiatives, designed to help planners do their job more efficiently.
In one way, Hilton is putting itself out there to co-create the future of meetings with industry leaders and develop a robust online learning center for planners. That can only help everyone involved i
