Hyatt Hotels’ Select Service Category Leads the Brand’s Growth
Photo Credit: Hyatt Place Delray Beach, Florida. Hyatt Hotels & Resorts
Skift Take
Speed and efficiency are the big priorities for select service properties, especially for business travelers who want their hotel to be as smart and flexible as they are. Demand is growing and that's driving the highest rate and revenue increases across all of Hyatt.
Of the 50 properties that Hyatt Hotels is opening in 2015, over 50% of them are select service brands, including Hyatt Place and extended-stay Hyatt House.
Hyatt CEO Mark Hoplamazian shared the company's bullish focus on the two hotel flags during this week's Q3 earnings call. Revenue per available room (RevPAR) for Hyatt overall in the Americas for Q3 was up 5.4% over last year, while select service RevPAR in the U.S. jumped 7.1%.
"We expect select service being an increasingly important fee generator going forward," said Hoplamazian. "In fact, Hyatt Place and Hyatt House account for roughly 40% of the number of rooms in our contracted base for new hotels," which total about 260 properties and 56,000 rooms in the pipeline.
Also driving the growth of select service, most
