Skift Take
This week's latest roundup of travel industry digital marketing news, all in one place.
This week we're examining the ever-expanding growth of mobile booking.
What was once a novelty and a niche behavior, for many travel brands selling online, is increasingly the norm. In fact, according to some new forecasts out this week, travel purchases made on mobile may make up more than half of all digital travel purchases by 2016. How might that impact marketers' mobile, e-commerce and design decisions moving forward? Read on below for more details.
Forecast Predicts 50% of Digital Travel Purchases in 2016 Will Be Via Mobile
The inexorable rise of mobile devices shows no signs of slowing down. According to new research, this also applies to mobile purchases, which some research sources expect will account for more than 50% of digital travel purchases in the U.S. by 2016. While
