Skift Take
An adventure is something out of the ordinary but also an experience that leaves travelers with life lessons and a sense of fulfillment.
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Travelers want their trips to contain a hint of familiarity and a lot of uncharted territory they're unaccustomed to. Anticipation of a trip is often more significant in scope than the trip itself and that means tour operators and other travel companies have immense potential to capture travelers when their emotions are highest.
As adventure travel, such as hiking, kayaking, ziplining or skiing, is one of the fastest growing forms of travel worldwide and particularly important with emerging outbound markets, the five startups below recognize that fi