Skift Take
As travelers hear about terror attacks and threats that likely influence how they feel about handling their own safety and personal information, airlines gave travelers plenty of reasons to doubt their proper use of biometrics long before a worldwide travel alert was issued.
Even as many airlines wager what the future looks like for in-flight entertainment, boarding or security and attempt to get ahead of trends, travelers aren't willing to follow when that future-forward approach involves their identities.
Fewer than 50% of respondents would trust an airline with biometric identification information such as fingerprints or facial recognition, according to Boxever, a company helping travel brands use Big Data and enhance personalization strategies, which surveyed more than 500 U.S. travelers earlier this year for their thoughts on the future of air travel. What's more revealing: nearly half (49%) of respondents who don't trust airlines with biometrics also said they doubt airlines possessing such information would actually i
