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Online Travel

5 New Travel Startups With Bold Ideas for a New Year

Dan Peltier

Skift Take

Five startups, five themes in 2016 that will continue to keep travel brands strategizing how to stay ahead of trends and remain relevant.

[gallery ids="163088,163085,163086,163087,163089"] Disruption and personalization by travel brands helped continue travel's evolution to a more unique experience this year, even if in  practice these two terms weren't always realized to their true definitions. Numerous studies have emerged indicating that travelers feel like brands don't really know them or offer them any personalized incentives, and disruption doesn't mean copying an already successful company because you believe you can do something better. These five startups have ideas to challenge the conventions of institutions that gave birth to the modern travel industry during the pas

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