The Cruise Industry’s Bet on China, in the Words of Execs
Photo Credit: Carnival Liberty leaving Venice in 2005. Flickr / Wouter van Doorn
Skift Take
More Chinese vacationers are cruising than ever before. But the cruise industry still faces challenges, particularly in educating Chinese consumers about cruises and developing an efficient distribution network in China.
2015 was the year that cruising doubled-down on China serving as its top growth market.
North American cruise companies Carnival Corp., Royal Caribbean Cruises, and Norwegian Cruise Line Holdings increased their deployments in China in 2015 and beyond. But not all the news coming out of China was good for cruise lines.
Here's what cruising's top executives told Skift this year about the growth of cruising in China-- and the potential pitfalls the industry faces in hinging its growth on one emerging vacation market.
The Chinese government and North American cruise lines are working together
"Cruising has been specifically listed by the Chinese government as an industry they want to encourage in ship building and creating domesti
