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Online Travel

New Skift Trends Report: The Future of Tours and Activities Marketing

Jeremy Kressman

Skift Take

Industry consolidation and innovation is ramping up as the tours and activities sector finally comes online. But a range of technical and logistical challenges still hold the sector back. How are tour operators adapting, and what strategies are helping them thrive in this dynamic environment?

Today we are launching the latest report in our Skift Trends Reports service, The Future of Tours and Activities Marketing. Representing some $100 billion in global spending, the tours and activities segment has become quite active of late. In particular, TripAdvisor’s $200 million acquisition of online tours and activities booking platform Viator, entries by new players like Airbn,b and moves by category giant Expedi

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