Understanding Marriott’s Vision of the Future of Meetings in 2016
Photo Credit: Marriott CEO Arne Sorenson speaks with CNN's Mel Robbins at PCMA Convening Leaders 2016 in Vancouver. Marriott
Skift Take
The value of this meetings industry trends list over others is that it profiles the major macro level trends, versus all of the ancillary micro trends which stem from them.
Marriott CEO Arne Sorenson unveiled a new video yesterday discussing the future of meetings in hospitality at the annual Professional Convention Management Association (PCMA) Convening Leaders conference in Vancouver.
The video [below] highlights five macro meeting trends extrapolated from a series of discussions last year with high-profile convention organizers sourced by PCMA.
Four years ago, Marriott initiated an all-new corporate meetings strategy based on emerging trends in modern conference design and digital communications, especially spurred by the demands of the millennial generation.
Called "Meetings Imagined," the strategy shifted the emphasis around meeting design from a focus on physical logistics to human engagement.
"Instead of rates, dates and space, and tables and chairs, the meetings industry really has to pivot away and focus on people and purpose to maintain its relevance," said Brian King, global officer, Marriott Signature Brands & Global Sales,
