Gett Wades Into E-Hail Price Wars With Better Than Uber Fare Guarantee
Skift Take
Prices for ride-hailing services will one day have to reflect the real cost of doing business — from realistic fares to local rules and regulations — and when that happens consumers won't be as nearly in love with them as they are now.
The U.S. ride-hailing price wars wage on as Gett announced it's guaranteeing New York City riders better fares than Uber by asking them to compare receipts.
Gett, the surge-free on-demand car app in 57 cities around the world including London, Moscow and Tel Aviv, says its fixed rate will be cheaper than Uber in almost every case. Starting to
