Fragmentation and the Challenge of the Tours and Activities Business
Photo Credit: Viator's app on an Apple iPad. Skift
Skift Take
Even as competition in the online tours and activities sector ramps up, the market faces a range of challenges. The biggest obstacle is making more tour products available digitally.
This week we released our latest report in the Skift Trends series, Future of Tours and Activities Tech and Marketing.
Below is an extract. Get the full report here to get ahead of this trend.
Yet another challenge facing the tours and activities sector as it looks to bring its product inventory online is the huge variation in the items sold by different tour operators.
For other travel industry categories like hotel rooms and flights, selling their products online is relatively simple because the number of variables involved are limited. “Airfare, hotels and car rentals have been commoditized to the point where consum
