Skift Take
Mobile messaging is "hot" with travel marketers. But nobody seems to have cracked the code on a killer use case just yet.
This week we're looking at the expanding range of travel uses for mobile messaging apps.
As consumers spend more time in apps like Facebook Messenger and WeChat, more travel marketers (like travel agents) are testing ways to engage customers and deliver services using such applications. Now it appears the hotel industry is taking notice. How are hoteliers using these apps to bolster guest services? Read on below for more details.
Hotel Marketers Look to Messaging Apps to Engage Guests
Messaging apps are all the rage with travel marketers. As more consumers spend more time using apps like Facebook Messenger, WhatsApp, and WeChat, travel brands are realizing the format offers an interesting opportunity for more personalized 1:1 customer
