Tourism Australia Introduces Chris Hemsworth as Its New Crocodile Dundee
Photo Credit: A screen grab from the new Tourism Australia Aquatic & Coastal video campaign released tonight in New York. Tourism Australia
Skift Take
Tonight's big reveal of Tourism Australia's new video marketing drive suggests that the bureau is losing focus of what makes the country special, devolving instead into a Bloomingdale's summer catalog.
Tourism Australia trotted out actor Chris Hemsworth — People Magazine's "Sexiest Man Alive in 2014" — tonight in New York City to launch a new promotional video for the tourism board's food-themed Aquatic & Coastal campaign.
Hemsworth was announced a couple weeks ago as the new spokesperson for Tourism Australia, replacing Paul Hogan, also known as Crocodile Dundee — although someone needs to remind us when the last time Dundee was used to promote the country.
The Aquatic & Coastal campaign is a continuation of the highly successful Restaurant Aust
