6 Charts Showing State of LGBT Travel in the U.S.
Photo Credit: TV celebrity Ross Mathews (center) officiated the wedding of George Carrancho (left) and Sean Franklin (right) during the Marriott-sponsored 2015 Capital Pride Parade in Washington D.C. last June. LGBT travelers recently surveyed said Marriott did the best job at outreach to that community during the past year. Marriott International
Skift Take
When planning marketing campaigns for the LGBT community it's important to remember that each letter of the acronym represents a different identity. Each identity has its own travel preferences just like any other group, from where they prefer to stay to where they like to spend their money.
Americans have become more accepting of the lesbian and gay community during the past year, with a landmark U.S. Supreme Court ruling allowing gay men and lesbian women to marry in all 50 states coming down last June, and U.S. LGBT travelers have made progressions of their own.
For example, a hotel with a good LGBT-friendly reputation is important, but not the make-it-or-break-it factor for the LGBT community booking travel, according to Community Marketing, Inc., which conducts research on LGBT travelers and helps brands understand and market to this community. It recently surveyed some 4,600 U.S. LGBT travelers ages 18 to 65 and older with 57% of respondents identifying as gay men and 32% identifying as lesbian women. Respondents indicated location and value were the two most impo
