Yelp Is Betting on Mobile-First Strategy to Reverse Slide

Andrew Sheivachman

February 9th, 2016 at 2:08 PM EST

Photo Credit: Yelp is banking on mobile to return it to its former glory. Skift

Skift Take

Yelp's frustrating attempt to push users from the mobile web to its smartphone app has apparently paid off.

Yelp executives said the company is going to continue with its mobile-first strategy that pushes users to its smartphone app, despite losing ground to Facebook and Google in 2015 in the crowded location-based listings space. On the company's yearly earnings call yesterday, the focus was on the company's success in 2015, particularly as a result of increased tra

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