Hilton Wants to Change Your Mind About Airport Hotels


Skift Take

Although many travelers fear and loathe airport hotels, Hilton is providing data that suggests hotel companies can change people's perceptions by promoting airport properties designed on par with city hotels.

For the past five decades, the majority of airport hotels around the world have always had a sense of despair and desperation about them. They're often seen as a refuge of last resort, filled with forlorn travelers who've missed their flights, scheduled late night or early morning meetings, or been waylaid on long layovers. We've all been there, and we've all tried to forget those experiences for the most part. That said, the legacy hotel brands have come a long way in the last decade, building new properties with more natural light, more modern design, better food, and better amenities. But the perception still persists worldwide that most airport hotels will never be more than an unfortunate, unavoidable interruption between point A and B, or a place to have a cheap meeting. Hilton Worldwide wants to change that perception. It's trying to reboot the traveling public's view of its airport properties with a new research paper entitled: "The Rise of The Airport Hotel,"

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