New Ritz-Carlton Hotels Website Focuses on Style Over Substance
Photo Credit: The RitzCarlton.com homepage. The Ritz-Carlton
Skift Take
The new Ritz-Carlton website is fast and seamlessly designed with an intuitive user interface and attractive photography, but the generic brochure-style content takes away from the drama of the brand.
The Ritz-Carlton hotel group is officially launching its new website today with a somewhat surprising decision to forego experiential travel content.
Other luxury hospitality brands targeting the same luxury travel consumer — including Four Seasons, Peninsula and St. Regis — have all produced a large editorial canvas of online travel-related stories, designed to position their properties as destination-specific travel experiences.
