Skift Take
Many times travel startups try to solve problems that don't need solving, but these five startups propose solutions that are practical, necessary and even respond to needs that travelers have even if they don't know they have them.
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Changing anything at a major travel brand takes time and lots of it. Some travelers don't have that or don't realize that booking technology, for example, isn't optimized to solve the problems they run into when planning travel.
This week's five startups empower travelers to use booking technology in ways major brands haven't adopted but that make sense to the 21st century traveler. Comparing hotels side by side in one browser tab, trading hotel reservations directly with other travelers to avoid cancellation fees or renting cars from locals after leaving an airport. Sure, helping travelers make booking decisions faster is always ideal for brands. But with some of these models travelers will also feel mor
