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Spirit Air's Ex-CEO Joins Board of WOW Air, Iceland's Low-Cost Upstart

Marisa Garcia

Photo Credit: Spirit Air's ex-CEO Ben Baldanza Has joined the Board of Icelandic Low-Cost Airline WOW Air.  WOW Air

Skift Take

The legal scope of Ben Baldanza's non-compete agreement working for a foreign airline is unclear, but the competitive implications of this appointment for WOW in the North American market is massive, and it seems that Mogensen could be setting up to take his airline public in the U.S.

Icelandic low-cost carrier WOW Air has announced that former Spirit Airlines CEO Ben Baldanza will join its Board of Directors. Baldanza was replaced as Spirit CEO on January 4. The airline cites Baldanza's "wealth of experience in the airline industry with particular expertise in the realm of 'ultra-low cost' carriers." Additionally sharing Baldanza's considerable career credentials, WOW Air mentions the efforts of Baldanza in successfully preparing Spirit to become a NASDAQ-

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