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Media and PR

Vintage Travel’s Resurgence and More Digital Marketing News This Week

Jeremy Kressman

Photo Credit: "Outdated" technologies like film cameras and airstream trailers are seeing a second life with travelers. Flickr / Michael Lin

Skift Take

Items like film cameras and retro hotels are finding new life with travelers. Is it a blip on the radar, or a sign of a greater yearning for experiences that are less commoditized and more personal?

This week we're fantasizing about the golden age of travel. The era of artfully-designed travel posters and ample leg room in economy class may be long gone, but that doesn't stop many consumers from pining for a time when travel was hypothetically simpler and more glamourous. This also applies to travel technology. What's newer isn't necessarily better, and travel marketers need to think if their never-ending rollout of new technology features genuinely improves the travel experience for guests. Reconsidering Vintage Travel and Outdated Travel Technology The mantra of our current digital era is one of progress: newer unquestionably equals better. But when it c

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