A Qantas Plane Races a Tesla in Cross-Promotion to Push Sustainability
Photo Credit: A Qantas Boeing 737 races a Tesla Model S to mark launch of new sustainability collaboration. Qantas
Skift Take
Qantas is making some very smart and bold branding moves. The timing of this collaboration with Tesla around the launch of the Model S is only the latest.
Australian national carrier Qantas Airlines has partnered with Tesla for a new collaboration to promote sustainability initiatives.
The partnership officially launched this weekend, well timed to follow the reveal of Tesla’s new Model S electric vehicle.
To mark the new partnership, Qantas held a runway race at Avalon Airport between one of its Boeing 737 aircraft and a Tesla S P90D c
