A Qantas Plane Races a Tesla in Cross-Promotion to Push Sustainability


Skift Take

Qantas is making some very smart and bold branding moves. The timing of this collaboration with Tesla around the launch of the Model S is only the latest.

Australian national carrier Qantas Airlines has partnered with Tesla for a new collaboration to promote sustainability initiatives. The partnership officially launched this weekend, well timed to follow the reveal of Tesla’s new Model S electric vehicle. To mark the new partnership, Qantas held a runway race at Avalon Airport between one of its Boeing 737 aircraft and a Tesla S P90D c