Royal Caribbean Wants to Ride the Boaty McBoatface Wave


Skift Take

We don't see a variation of Boaty McBoatface on the horizon for any Royal Caribbean ships, but the April 1 announcement did generate some attention — which was, of course, the whole point.

All of Royal Caribbean International's 26 current and upcoming ships have the same style of name: "Blank of the Seas," with aspirational words from "Allure" to "Voyager" filling in that blank. There's no indication the cruise line will veer away from that formula for any of its future vessels, but that doesn't mean Royal Caribbean isn't eager to link itself to a now-famous nautical naming story. We're talking, of course, about Boaty McBoatface, the